Agents

Agents are intelligent, automated assistants that monitor, optimize, and manage various aspects of your advertising and site performance. They work 24/7 to ensure your setup is healthy and performing at its best.

Types of Agents

Marketing Agents

These agents focus on your ad campaigns and marketing assets.

Campaign Agent: Scans active campaigns for configuration errors, ensuring landing page macros and conversion settings are correct.
Landing Page Policy Agent: Monitors landing pages for compliance with ad platform policies (Google, Meta, TikTok).
Creative Agent: Analyzes ad creatives, checking for language usage and performance. It can automatically pause underperforming creatives.
Product Feed Agent: Optimizes your product feed, filling in missing data to enable better dynamic ads.
Audience Sync Agent: Syncs your customer segments to ad platforms and blocks traffic from data centers or VPNs.
Conversion Sync Agent: Ensures conversion events sent to ad platforms are complete and correctly formatted.

SEO Agents

These agents help improve your site's organic search visibility.

Crawling & Indexing: Monitors Google Search Console for indexing issues.
Site Performance: Checks site speed and core web vitals.
HTML Check: Validates HTML structure and tags.
Site Content Booster: Reviews product descriptions for SEO optimization.
Web Content References: Tracks brand mentions across the web.

Brand Safety Agents

Referral Traffic Monitor: Flags suspicious or off-brand referral traffic.
Suspicious Activity Monitor: Detects and blocks suspicious user behavior.

Privacy Agents

Consent Management Agent: Manages cookie consent banners and optimizes them for high compliance and acceptance rates based on user location.

Managing Agents

You can enable or disable specific agents from the Agents page.

Go to the Agents tab.
Toggle the switch next to the agent you want to activate or deactivate.
Some agents may require specific data sources (like Google Search Console) to be connected before they can run.