Agents
Agents are automated tasks that run continuously in the background. They monitor your campaigns, sync audiences, scan landing pages, and protect your ad budget — so your team doesn't have to do it manually.
Managing agents
- Go to Agents in the sidebar (visible once your site is verified).
- Toggle any agent on or off using the switch next to it.
- Agents that require a connector you haven't connected yet will show as unavailable — connect the relevant platform first.
Marketing agents
Continuously scans your active ad campaigns for configuration errors and health issues. Checks landing page URLs are reachable, UTM macros are set correctly, and conversion events are firing.
Requires: Meta Ads or Google Ads connector.
Scans every landing page linked from your ad campaigns against the advertising policies of Meta, Google, and TikTok. Flags potential policy violations before they trigger account suspensions.
Requires: Meta, Google Ads, or TikTok connector.
Analyzes your active ad creatives for language issues and performance. Surfaces underperforming creatives automatically so you can act before they waste budget. Can be configured to auto-pause creatives below a performance threshold.
Requires: Meta or Google Ads connector.
Builds smart audience segments from your first-party data and syncs them to your connected ad platforms daily. Automatically suppresses converted customers from acquisition campaigns so you stop paying to retarget buyers. Also blocks known data center IPs and VPN traffic from your paid audiences.
Requires: Meta or Google Ads connector + verified site with traffic.
Validates that conversion events forwarded to your ad platforms via server-side APIs are correctly formatted, complete, and deduplicated. Flags any events that are missing required fields like currency, value, or user identifiers.
Requires: Meta or Google Ads connector.
SEO agents
Reads your Google Search Console data to surface pages that aren't indexed, have crawl errors, or have been de-indexed. Sends alerts when new issues are detected.
Requires: Google Search Console connector.
Monitors Core Web Vitals (LCP, FID, CLS) and overall page speed. Flags pages that fall below recommended thresholds, which can affect both ad quality scores and organic rankings.
Validates the HTML structure and meta tags across your site's key landing pages. Checks for missing title tags, duplicate H1s, broken canonical tags, and other issues that affect SEO and ad quality.
Reviews product descriptions and landing page content for SEO optimization opportunities. Highlights thin content, keyword gaps, and missing structured data.
Requires: Shopify connector (for product data).
Brand safety agents
Monitors inbound referral traffic and flags suspicious sources — domains sending high-volume, zero-engagement traffic that could skew your analytics or indicate click fraud.
Detects unusual user behavior patterns such as bot-like interaction speeds, non-human click patterns, and VPN/proxy traffic. Suspicious sessions are automatically excluded from your attribution data and ad platform audiences.
Privacy agents
Monitors consent acceptance rates by region and optimizes consent banner configuration for both compliance and acceptance rate. Ensures tracking respects user consent in line with GDPR, CCPA, and LGPD requirements.