Most brands lose 30-50% of user-level data to Safari ITP, ad blockers, and stale third-party cookies. Whimful recovers it, then automates what your team does manually. Install in 5 minutes.
Works with Shopify, WooCommerce & custom sites
In real-world tests, Whimful's analytics tag starts sending pageview beacons ~270ms faster than Google Analytics. Faster signals mean more data captured before users bounce.
Faster init() means more events captured before users leave, especially on mobile where sessions are short.
Dense pageview info, site clicks, performance data, and custom events. Just describe what you want to track, and the tag does the rest.
No bloated legacy code. Engineered from scratch for modern e-commerce.
A Google/Deloitte study found that just a 100 ms site speed improvement increased retail conversions by 8.4%.
Safari's ITP limits third-party cookies to 24 hours and first-party cookies to just 7 days. That means returning visitors vanish, repeat buyers look like new users, and your frequency caps reset daily. Your attribution model is running on amnesia.
Whimful uses a server-set first-party identity system that persists for 400+ days, even on Safari. Zero third-party cookies. Zero fingerprinting. Fully privacy-compliant. You finally see your actual customer journey, not a fragmented story stitched together from guesswork.
One-click Shopify or WordPress install. Connect Google Ads, Meta, TikTok, Google Search Console. All from one dashboard. Manual setup also available.
Whimful builds your private user graph, enriched with first-party data from every connected source. Your data, your rules. Export anytime.
Purchases are just 2–4% of users. We send add-to-carts, deep product views, and high-intent signals, giving ad algorithms a much larger learning surface to find better audiences.
Converted users are automatically excluded from paid targeting. Detected bots and VPN users are blocked via IP and user IDs, so your budget only goes to real prospects.
Ad platforms can't calculate true ROAS, they lack the data and are scoped to their ecosystem. Whimful calculates it at the most granular level across all channels.
See which journeys actually convert and which are ROAS-negative. Industry-leading reports that surface what matters, not vanity metrics.
Landing pages scanned for policy violations and HTML structure. Low-performing creatives surfaced automatically. Your growth stack, on autopilot.
Automatic traffic and inventory scans flag low-quality or fraudulent sources before they eat your budget. Integrated directly with your ad accounts.
Meta and Google only see what their pixels can capture. That's typically 40-60% of actual events. The rest vanishes to browser restrictions, consent gaps, and slow-loading tags. Every missing signal degrades algorithmic learning and inflates your CAC.
A customer views your product three times on Safari, adds to cart on mobile, and converts on desktop. Your ad platform sees three strangers and one mysterious conversion. Whimful ties them into one journey.
Up to 15% of paid traffic is non-human. Bot clicks, VPN arbitrage, and crawlers that never convert. Whimful detects and excludes them in real-time, so your budget reaches real prospects.
Without cross-platform identity resolution, ad platforms keep retargeting users who already bought. Whimful automatically suppresses converted users from your paid audiences across every channel.
GDPR, CCPA, and LGPD compliant out of the box. No scary compliance blockers for your team.
Advertiser-specific keys. Your data never leaves your control.
Works with your existing CMP. GDPR, CCPA, LGPD.
First-party IDs, UID2, cookie matching, no third-party cookie dependency.
Your team spends hours on tasks that Whimful handles automatically. From landing page audits to audience suppression, Whimful replaces spreadsheets and guesswork with real-time automation.
Every landing page in your ad accounts is automatically scanned for policy violations, broken links, slow load times, and missing conversion events. Issues flagged before they cost you.
Low-performing creatives are automatically detected and flagged. No more digging through dashboards. See what's dragging your ROAS down, instantly.
Converted users, bot traffic, and VPNs are automatically excluded from your paid audiences. New high-intent segments are created and synced to your ad platforms daily.
Pay only for what you use. No setup fees, no contracts, no hidden charges.
Everything you need to capture, resolve, and forward user signals across every channel.
Add-on subscriptions that automate the work your team shouldn't be doing manually.
Each agent works independently. Add only what you need.
Join the DTC brands replacing guesswork with precision. Install in 5 minutes. See the difference in days.