Measure. Enrich. Automate.
One platform that replaces your fragmented marketing stack. A proprietary tag captures what pixels miss. A data platform enriches and connects every signal. AI agents automate what your team does manually.
See what Whimful can do
for your site.
Enter your site URL. We'll analyse your tracking stack, identify missing server-side signals, and show you exactly how much data you're losing.
Three layers. One system.
The Whimful Tag
A single lightweight script that captures everything your ad platforms need. Fires 27% faster than GA. Automatically manages platform pixels, injects speculation rules for faster navigation, and ships with a built-in CMP.
Learn more about the tagCustomer Data Platform
ETL pipelines pull data from Shopify, Google Ads, Meta, TikTok, and more. Sources are merged into enriched datasets: conversions, identity graphs, and audience segments built from real engagement signals.
AI Agents
Modular agents that automate what marketing teams do manually. Product catalog syncs, SEO monitoring, brand sentiment analysis, audience management, and campaign optimization.
See all agentsYour ad platforms are optimizing on incomplete data.
Meta and Google only see what their pixels can capture. That's typically 40-60% of actual events. The rest is lost to browser restrictions, consent gaps, and slow tags. Every missing signal makes their algorithms worse and inflates your CAC.
Invisible conversions
A customer views your product three times on Safari, adds to cart on mobile, and converts on desktop. Your ad platform sees three strangers and one mysterious conversion. Whimful ties them into one journey.
Bots eating your budget
Up to 15% of paid traffic is non-human. Bot clicks, VPN arbitrage, and crawlers that never convert. Whimful detects and excludes them in real-time, so your budget reaches real prospects.
Retargeting converted customers
Without cross-platform identity resolution, ad platforms keep retargeting users who already bought. Whimful automatically suppresses converted users from your paid audiences across every channel.
Your first beacon ~270 ms sooner.
In real-world tests, Whimful's analytics tag starts sending pageview beacons ~270ms faster than Google Analytics. Faster signals mean more data captured before users bounce.
Faster init() means more events captured before users leave, especially on mobile
where sessions are short.
Describe what you want to track in plain English ("add to cart button", "cart open") and the tag fires automatically. No code changes.
No bloated legacy code. Engineered from scratch for modern e-commerce.
Safari kills your cookies. We don't let it.
Safari's ITP limits first-party cookies to just 7 days. Returning visitors vanish. Repeat buyers look like new users. Your attribution model is running on amnesia.
Whimful uses server-set first-party IDs that persist for 400+ days, even on Safari. Zero third-party cookies. No fingerprinting. Fully privacy-compliant. See your actual customer journey, not a fragmented story stitched together from guesswork.
Every signal, connected and enriched.
Data from your tag, Shopify, ad platforms, and search console flows into one place. Whimful merges, enriches, and activates it so your ad platforms get the full picture.
ETL from every source
Automated pipelines pull data from Shopify, Google Ads, Meta Ads, TikTok Ads, Google Search Console, and more. All normalized, deduplicated, and stored in your private data warehouse.
Enriched datasets
Data sources are merged to form enriched conversions, complete user profiles, and cross-device identity graphs. See the full customer journey, not fragments from five different dashboards.
Audience segments
Segments are built from real engagement signals: purchased, added to cart, interested in a product, returning user, and more. No manual list building.
Signal syndication
Enriched conversions and audience segments are pushed back to ad platforms via Conversion APIs. Better data in, better targeting out. The algorithms finally have what they need.
True cross-channel ROAS
Ad platforms can't calculate true ROAS. They lack the data and are scoped to their own ecosystem. Whimful calculates it at the most granular level across all channels.
Reporting that tells the truth
See which journeys actually convert and which are ROAS-negative. Reports that surface what matters, not vanity metrics.
Your growth team, on autopilot.
Your team spends hours on tasks that Whimful handles automatically. Each agent is modular. Enable only what you need.
Product Catalog Agent
Product and inventory data is automatically synced to Google Merchant Center, Meta Product Catalog, and TikTok Catalogs. Keeps your creatives fresh and your feeds accurate without manual exports.
SEO Agent
Scans your site for SEO issues and surfaces them in your dashboard. If enabled, it goes further and implements improvements directly in your code. Meta tags, structured data, and more, handled automatically.
Brand Sentiment Agent
Scans referral links, web sources, and social media comments for brand mentions. Categorizes them and produces a sentiment report tracked over time. See customer pain points, opportunities, and how people feel about your brand and products.
Audience Agent
Puts your audience segments into action. Converted users are suppressed from acquisition campaigns. Highly engaged users get more aggressive targeting. Bot and VPN IP addresses are blocked from your ad accounts.
Campaign Agent
Monitors your campaigns for anomalies, surfaces low-performing creatives, and suggests budget shifts. Catch problems before they drain your spend.
Privacy built-in. Regulation-ready.
GDPR, CCPA, and LGPD compliant out of the box. No scary compliance blockers for your team.
Encrypted in transit
Advertiser-specific keys. Your data never leaves your control.
Regulatory compliance
Works with your existing CMP. GDPR, CCPA, LGPD, and 20+ more jurisdictions.
Built-in consent management
Don't have a CMP? The tag includes one. One click to enable. Fully customizable.
Stop stitching together pixels, CDPs, and spreadsheets.
One platform that measures, enriches, and automates your entire marketing data stack.
- Free trial, no credit card
- See results in the first week
- 5-minute setup
- Works with Shopify, WooCommerce & custom sites
Ready to see better data?
Join the DTC brands replacing guesswork with precision. Install in 5 minutes. See the difference in days.