Connectors

Connectors allow Whimful to connect with your other marketing and e-commerce platforms. By connecting these platforms, you enable seamless data flow, better tracking, and automated optimizations.

Supported Connectors

Shopify

Connect your Shopify store to sync product catalogs, order data, and customer information. This integration is essential for:

Conversion Tracking: Automatically track purchases and other key events.
Product Feed: Sync your product catalog for dynamic ads.
Audience Building: Create audiences based on purchase history.

Meta Ads (Facebook & Instagram)

Connect your Meta Ads account to:

Sync Conversions: Send server-side conversion events (CAPI) for better ad optimization.
Manage Campaigns: View and manage your ad campaigns directly from Whimful.
Audience Sync: Automatically push custom audiences to Meta.

Google Ads

Connect your Google Ads account to:

Enhanced Conversions: Send precise conversion data to improve bidding strategies.
Campaign Management: Monitor performance and adjust campaigns.
Customer Match: Sync customer lists for targeted advertising.

TikTok Ads

Connect your TikTok Ads account to:

Events API: Send server-side events for accurate tracking.
Creative Optimization: Analyze and optimize your video creatives.

How to Connect

Navigate to the Connectors tab in the sidebar.
Find the platform you want to connect.
Click Connect and follow the authorization prompts.
Once connected, you can configure specific settings for that integration.