Advertising should feel less like interruption and more like connection.
We build AI-powered advertising products that help brands understand, engage, and grow their audiences. With clarity, precision, and purpose.
Our mission is to create meaningful connections between brands and consumers.
We're rethinking how brands communicate with people. The technology we design and build makes every interaction insightful, measurable and meaningful, empowering advertisers to focus on what really matters: delivering value to their audiences.
What we build.
Whimful
A suite of advertising tools for DTC brands: first-party tracking, server-side signal forwarding, identity resolution, and AI-powered campaign automation.
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Adtags.io
An ad tag preview and QA tool used daily by major global advertisers, with over 3 million ads previewed by 6k+ monthly active users.
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Goto.gt
A URL shortener and the underlying redirect server for Whimful's click tracking product. Available publicly to increase its caching footprint on the web.
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AdSense reporting UI
A simplified, optimized AdSense reporting UI, for looking at performance metrics on the go.
VisitA note from our founder.
We're an ad tech company.
We innovate in tech to make every ad a meaningful interaction between brand and consumer, using advanced technology and a deep understanding of consumer behaviour.
Many things have changed in the past three decades (since programmatic advertising was born), from user behaviours to technology, and we know there are better ways to meet the requirements of advertisers, consumers and content creators today.
We will transform the advertising and adjacent industries to deliver more value to all constituents and meet our mission.
We're starting by building for advertisers, reducing waste and improving ROAS using advanced measurement and AI. Then we'll look to provide our customers with high-quality inventory to advertise on.
By 2030, we will be the global go-to programmatic advertising companion for SMEs.
/Amir
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