Whimful

Your store, rebuilt for social traffic.

Shopify stores don't work for TikTok and Instagram traffic. Whimful generates a mobile-first storefront from your catalog. Ad clicks land on a shopping experience that feels native to the platform they came from.

THE PROBLEM

Ad clicks deserve a better landing experience.

You spend thousands driving traffic from social ads. But when users land on your Shopify store, they bounce. Desktop-first product pages don't match the content they just tapped.

Today
  • User taps ad on TikTok
  • Opens in a slow webview
  • Lands on a generic product page
  • Pinch-zooms past desktop layouts
  • Gives up, bounces
With Storefront
  • User taps ad on TikTok
  • Breaks out of webview instantly
  • Lands on the exact product from the ad
  • Swipes through a TikTok-style feed
  • Adds to cart, checks out
HOW IT WORKS

One click to a conversion-optimized storefront.

Connect Shopify. Click create. Your storefront is live in under two minutes. Branded, optimized, and ready to receive ad traffic.

1

Connect Shopify

Your products, collections, brand assets, and pages are pulled automatically. No manual setup.

2

Brand extracted

Colors, fonts, logo, and imagery are extracted from your theme. AI enhances your product images into short-form video content.

3

Storefront live

Your branded storefront is live at yourbrand.goto.gt. Ready to receive traffic from ads, bios, and QR codes.

THE EXPERIENCE

Built like the apps your customers already love.

Five screens designed for how people shop on mobile. Feeds, swipes, and taps. Not menus and dropdowns.

Product Feed

Full-screen, vertical-swipe feed. Each slide is one product with rich media. AI ranks by the creative the user clicked, top sellers, and recency. Collection cards are mixed in to encourage browsing.

Product Page

Swipeable image gallery. Color swatches, size pills with out-of-stock indicators, quantity stepper, and a sticky add-to-bag button. Subscribe and save upsell shows exact dollar savings.

Collections

Visual collection cards in a 2-column grid. Tap into any collection to browse as a feed or grid. AI generates cover images for collections that don't have one.

Cart

Clean cart with quantity controls and promo code support. Products with selling plans get an inline upsell to switch to subscription, showing exactly how much they save.

Store

Brand profile with logo, description, and social links. Static pages (About Us, Shipping, FAQ) open in a drawer overlay. No full page navigation needed.

AI-Enhanced Media

Static product images are transformed into short-form videos with Ken Burns effects, zoom reveals, and lifestyle composites. Your feed feels alive, not like a catalog.

AD TRAFFIC

Clicks from ads land on exactly the right experience.

Built for paid social. Every feature reduces friction between ad click and purchase.

Creative-aware landing

Pass the creative ID via ad platform macros. The storefront lands users on the exact product from the ad they tapped. No searching.

Webview breakout

Detects in-app webviews (Meta, TikTok, Snap) and breaks users out to their real browser. Better cookies, better payments, better conversion.

Platform-aware design

Coming from TikTok? The feed is full-screen swipe. From Instagram? Card-based layout. From Google? Product specs are front and center. The design adapts to feel native.

Sub-2s load time

Edge-cached, server-rendered, lazy-loaded media. Your storefront loads faster than your Shopify store on every connection speed.

Full attribution

Whimful's identity resolution stitches the full journey (ad click, webview breakout, storefront browse, Shopify checkout) into one attributed session.

Smart newsletter capture

Email capture triggers after real engagement, not on page load. Syncs directly to Klaviyo, Mailchimp, or Shopify.

HOW TO USE IT

Four ways to put your storefront to work.

Your storefront works alongside your existing Shopify store, not instead of it. Here's how to start driving traffic and measuring impact.

Campaigns

Point ads at your storefront

Create new campaigns (or duplicate existing ones) with your storefront URL as the landing page. Use platform macros to pass creative and product IDs so users land on the right product.

yourbrand.goto.gt/?ref=meta&cid={{ad.id}}
Link in bio

Replace your link in bio

Put your storefront URL in your Instagram, TikTok, or Twitter bio. Users go straight to a mobile-native shopping experience instead of a Linktree or your desktop site.

yourbrand.goto.gt
Reporting

Monitor storefront performance

Track conversion rate, cost per acquisition, add-to-carts, and checkout redirects for your storefront in Whimful's reporting. Compare storefront vs. Shopify store performance side-by-side.

  • Conversion rate by source
  • CAC comparison (storefront vs. store)
  • Engagement metrics (swipes, time on site)
QR codes

Generate QR codes for print

Create QR codes for packaging, flyers, business cards, and in-store displays. Every scan is tracked through Whimful's click tracker. Full attribution from physical to digital.

  • Branded QR codes
  • Click tracking built in
  • Scan-to-purchase attribution
WORKS WITH

Use it with every channel you run.

Your storefront URL works anywhere you can place a link. Ad platform macros are supported for automatic creative-to-product matching.

Meta Ads
TikTok Ads
Google Ads
Instagram Bio
QR Codes
Any link
NO DISRUPTION

Keep what works. Add what converts.

You don't have to change anything that's working. The storefront is an additional conversion surface. Run it alongside your existing setup.

Keep existing campaigns running

Your current ads pointing to your Shopify store continue as-is. No changes needed.

Create new campaigns pointing to your storefront

Duplicate your best campaigns and swap the landing URL to your storefront. A/B test storefront vs. Shopify to see which converts better.

Compare performance in Whimful

Whimful's reporting shows storefront and Shopify store metrics side by side. See exactly which landing experience drives better CR, CAC, and ROAS.

Auto-syncs with Shopify

Products, collections, and pages update automatically via webhooks. No manual maintenance.

Turn your ad traffic into a better shopping experience.

Connect Shopify. Click create. Your storefront is live in minutes. Branded, fast, and optimized for the traffic you're already paying for.

  • Auto-generated from your Shopify catalog
  • AI-enhanced product media
  • Full attribution in Whimful reporting