Whimful sits between your website and your ad platforms. It captures what pixels miss, resolves user identity across sessions and browsers, and sends richer signals back to the algorithms that power your campaigns.
A lightweight tag captures data from your site, our server enriches and resolves it, then forwards high-fidelity signals to every ad platform you use.
A single lightweight script (< 15 KB) collects pageviews, clicks, conversions, and custom events. Fires 27% faster than Google Analytics.
Novel identity resolution and data ingestion from all your connected sources goes into your comprehensive private data warehouse.
Enriched, deduplicated events are sent server-side to Google, Meta, TikTok, and more via their Conversion APIs. Better data in, better optimization out.
Safari's ITP limits cookies to 7 days. Ad blockers strip tracking parameters. Cross-device journeys fragment your data. Whimful solves all three.
Server-set, first-party identity that survives Safari ITP, Firefox ETP, and Brave shields. No third-party cookies. Not reliant on fingerprinting.
When users log in, their anonymous sessions are stitched to their known identity. You see the full journey, not fragments.
Works with your CMP out of the box. Supports IAB TCF framework, GDPR, CCPA, and LGPD. Identity is tied to consent state.
Non-human traffic is detected and excluded in real-time. Your attribution data stays clean, and your ad budgets stop feeding bots.
Ad platforms optimize on the events they see. Most brands only send purchases, which represent 2-4% of users. Whimful sends a full spectrum of intent signals.
Users who view 3+ product images, read reviews, or check sizing guides. Strong purchase intent that platforms never see.
Every cart addition is captured and forwarded server-side, even when client-side pixels fail or are blocked.
Scroll depth, time on page, return visit frequency, and custom events you define. More signals = better audience modeling.
Server-side and client-side events are automatically deduplicated. No double-counted conversions inflating your ROAS.
Converted customers are excluded from acquisition audiences automatically. No more paying to retarget buyers.
One integration powers Google Ads, Meta CAPI, TikTok Events API, and more. Connect once, forward everywhere.
Install in minutes on any platform. Whimful collects data from your site, your ad accounts, and search console, then forwards signals to every major ad network.
Each agent operates independently, monitoring your accounts and acting on your behalf. Add only what you need.
Monitors your search performance and continuously improves your landing pages for SEO and ad policy compliance. Catches broken links, slow pages, and policy violations before they cost you.
Keeps your campaigns healthy across platforms. Checks tracking, flags anomalies, suggests budget shifts, and highlights what's not working.
Builds and syncs smart audience segments across platforms. Automatically suppresses converted users and creates high-intent lookalike seeds from your first-party data.
Tracks brand mentions and sentiment across social media and review sites. Get alerts when sentiment shifts so you can respond fast and protect your brand reputation.
No dark patterns. No third-party cookie dependency. Whimful is designed to give you better data while respecting user privacy.
Advertiser-specific encryption keys. Your data never leaves your control and is never shared with other customers.
Compliant out of the box. Works with your existing Consent Management Platform. No additional legal review needed.
Identity resolution is built on first-party server-set identifiers. We don't rely on browser fingerprinting or probabilistic matching.
Install in 5 minutes. See better data in days. No contracts, cancel anytime.